Geomarketing (Microbase)

Thanks to knowledge about the residents of all the buildings in Poland and demographic knowledge about them, we are able to prepare detailed analyses and advanced sociodemographic reports for you, as well as help you guide your campaigns on the basis of valuable data.

The Geo MarketBase contains descriptions of over 37 million people according to the following criteria:

• age,
• sex,
• number and ages of persons in the household,
• purchasing power index,
• location, locality size, region etc.

We have information on the sex, age, type of building and exact number of residents as well as their purchasing power. This information can be ordered for a specific area (street, postal code, township, city, county).

The complete database that we use in the analysis consists of tens of millions of records containing full information on over 11 million households – the demographic structure and number of residents of nearly every residential building in Poland.

The Geo MarketBase contains information on 37 million people in Poland who live in:

• 11.4 million households
• 4.5 million single-family homes
• 640,000 multi-family buildings

This database is useful, inter alia, for targeting marketing mailings, market analyses, segmentation of clients and partially addressed PromoPost Direct mailings.

Benefits of cooperation with the Schober Group

• reducing marketing database purchase costs,
• reaching persons whose addresses do not exist in other databases,
• reducing the costs of reaching selected target groups,
• greater effectiveness of PromoPost Direct-type mailings than ordinary unaddressed mailings,
• full knowledge of the target group’s demographic structure.